Why does something made for a baby’s skin need so many ingredients?

As a parent, I wanted the purest, safest option possible, especially for delicate, sensitive skin.

But when I looked closer at many wipes on the market, I noticed something didn’t add up. Even those labelled “water-based” often contained additional ingredients I didn’t feel comfortable using every day.

So I decided to create something different.

Inspired by my daughter, Olivia (our “Livy”), I set out to strip everything back to what truly matters.

No unnecessary extras. No confusion. Just complete clarity and care.

That’s how Livy’s was born.

99.9% purified water + a drop of fruit extract. Nothing else.

Every wipe is designed to be as gentle and honest as possible, suitable from day one and made with the same level of care we’d want for our own family.

Because when it comes to your baby, simple should mean safe.